What are retargeting ads? Imagine someone visits your website, clicks around a bit learning about your services or product but isn’t ready to buy today. They are only doing research at this point and intend to buy later date but what if they don’t remember your website. Just think of the last time you were searching for a product. Do you remember all of the sites you visited?
Let’s Use a Roofing Company as an example:
The average American who owns a home wants to replace his roof. Is he just going to pay for the replacement like he went grocery shopping? Most likely, not! Replacing his roof is a huge decision and has substantial cost implications. This isn’t his groceries. So he’ll go price shopping and comparing to get estimates of what it would cost him.
This research mode will probably last a few days or weeks in which he’ll check your site, as well as your competitors’. After researching, he’ll go back to his normal browsing activities and social media – maybe without ever planning to return to your site.
But that’s where retargeting ads and presenting him an offer come in to play a very crucial role: getting him to come back, choose you, and contact you.
When you run your retargeting ads, if everything is setup well (including having a retargeting ads code on your website), you will succeed at putting your brand in front of them to create more brand awareness. They’ll see your brand (ads) in their Facebook and Instagram feeds, favorite blogs or news websites, Instagram stories, and several other places.
When you talk about brand awareness, this is the ultimate way to go. This way, you remind them of who you are, and of the fact that they are in search of a roofing contractor.
This puts your business at the top of their minds.
Crafting A Specific Retargeting Offer
When thinking of retargeting your visitors, add a specific offer in your ad to lure them back to your website. This is crucial.
One of the things that make retargeting awesome is that you can be very specific in your ad to them. For example, you can retarget a visitor based on the page he visited.
So if he visited a page on cedar roofs before leaving your website, you could serve an ad like this.
“Limited-Time Special: Get up to $2,000 Off New Cedar Roofs. Offer Expires 10/31. Schedule Your Free Estimate Now!” with a video playing in the ad.
This gets their attention, draws them in, and makes the visitor want to act immediately because of the limits of the time offer.
We cannot overemphasize the importance of the offer. If you’re going to get them back, as you wish, you need to lure them with something to get them in. It could be anything including,
- Discounting a service for them,
- Adding something to the service they’re looking for free of charge
- A limited customer offer etc.
Ad Landing Pages
As you create your retargeting ads with the message and offer to lure your visitors back, you also have to create a specific landing page on your site housing the information about the offer that they need. The landing page will also contain information that makes it easy for people to contact you.
This landing page is critical to the success of the ad. Sending them to your home page is a waste of your time, effort, and retargeting ads spend.
Where To Set Up Retargeting Ads
You can set up your retargeting ads on several platforms including,
- Google: Using Google’s retargeting ads is one of the best ways to go as your ads will show on as many sites as your visitors also frequent. Google can pull this off because, as you should know by now, ‘they own the internet.’
- Facebook/Instagram: Facebook’s retargeting ads are also another great way to go. Almost everyone you know is on social media, most likely Facebook. Their retargeting ads are an inexpensive way to get visitors into your sales funnel.
- YouTube: This is yet another platform to use for retargeting. You can get your remarketing video ad inserted into the transition between videos, and the next time your visitors are on YouTube, they’ll see it.
Some Questions You Should Answer Before You Set Up Retargeting Ads:
The following are questions you need to provide answers for yourself before you move on with setting up retargeting ads.
- Have you crafted your specific offer to include in your ad to lure back customers from your ads?
- Have you installed Facebook tracking pixel on your website?
- Have you also installed Google Remarketing Tracking Code on your website?
Retargeting ads Can Be One Of The Best Ways To Create Business Visibility and Generate Leads Online.
One of the best things you can do to fuel your business’s growth is to retarget your visitors. Done right, your retargeting campaign will drive in so much traffic it’ll blow your mind. These ads will ensure you are always visible in your local area and build the trust you need with your customers. The result is they’ll contact you for business.
You should note that an excellent retargeting campaign doesn’t deliver results overnight. It takes some time, but the results are well worth it. At Prosper WP, we have both the expertise and team to work on your campaigns and in-depth knowledge necessary for getting you great results.
To get a Free Audit and Strategy Session, get in touch with us today. We’ll hand you a blueprint detailing how we’ll get your business found in your local area.